The purchasing behavior of Swedish e-commerce customers differs from the prevailing practices in Finland. Here, consumers prefer to receive their items directly to a parcel locker, whereas in Sweden, parcels are typically collected from postal outlets.Another trend is that, nowadays, large online stores tend to choose specialist delivery service providers instead of companies that offer comprehensive end-to-end solutions. Analyzing the purchasing behavior of consumers has become an important success factor in different markets.
Already in the fall of 2015, Posti opened a sales office in Sweden to serve Swedish and international businesses that sell their products to Finland.
Swedish online stores send a large number of parcels to Finland every day,” says Håkan Ohlin, Head of Sales at Posti Sweden. He works at the Posti sales office in Sundbyberg.
“In Finland, Posti symbolizes strong values, such as safety and flexibility.
Posti dominates the Finnish B2B and B2C delivery markets,” he continues.
The majority prefers parcel lockers
Posti’s delivery system includes more than 600 parcel lockers in strategic locations, such as shopping centers and other central and busy places. Furthermore, parcel lockers are being installed in residential and office properties. Posti also offers approx. 850 Posti outlets, pickup points and, of course, home delivery services. Delivering items directly to stores and companies is also an important service.
Parcel lockers have become a huge success in Finland, and the majority of consumers want to collect their online store purchases from a parcel locker. An added benefit of parcel lockers is that customers can use them to return products to stores. Parcel lockers are also frequently used on Saturdays.
Consumers are no longer tied to one pick-up location that is determined by their postal code, but they can pick up their parcels, for example, on the way to the office or near their summer cottage,” Håkan Ohlin says.
Utilizing new information
Posti has taken its services one step further and introduced Smartpost parcel lockers in the corridors of apartment and office buildings.
“Parcel lockers are convenient because consumers no longer have to worry about lead times or leave their house in order to collect their goods from an outlet. Goods are delivered to their home building. Posti has been innovative and utilized new information on e-commerce. Many large enterprises in Swedish B2B and B2C sectors have selected Posti as their supplier because of the company’s reliable reputation,” Håkan Ohlin says.
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